- Pabout 3 hours ago
Personalizing Candidate Outreach: Our Experiment
I'll admit it: I used to send the same generic "Thank you for applying" email to every candidate. It was efficient, but it wasn't exactly engaging. A colleague joked that we sounded like robots. So last quarter I decided to run a little experiment. Using theconsultnow.com, I created a few different email templates that pulled in details from each applicant's resume—mentioning a cool project they worked on, or congratulating them on a recent graduation. The platform made it easy to set merge fields so I wasn't copying and pasting manually. Response rates jumped from about 35% to over 60%, and a surprising number of candidates replied with personal notes. It takes a bit more setup, but the human touch pays off. Have you tried customizing your outreach? Would love to swap tips.